{"id":125,"date":"2021-12-07T19:09:11","date_gmt":"2021-12-07T19:09:11","guid":{"rendered":"https:\/\/websitebuilder-demo.net\/bizgo\/?page_id=5"},"modified":"2026-04-19T03:24:05","modified_gmt":"2026-04-19T03:24:05","slug":"demo-home-2","status":"publish","type":"page","link":"https:\/\/measurediopress.com\/","title":{"rendered":"Home"},"content":{"rendered":"
\n
\n
\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
\n
\n
\n

About the Author<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

Dr. Evan D. Escobedo is a pioneering leader in reputation intelligence and media analytics, with over two decades of experience transforming how organizations measure, manage, and leverage reputation as a strategic asset.<\/span><\/p>\n

<\/span><\/p>\n

As the founder of measuredIO (measuredio.com) and former Global Lead of Media Analytics & Insight at Western Union, Evan has redefined the field of communications measurement\u2014helping organizations move beyond vanity metrics to signal-based intelligence that informs corporate strategy, protects brand equity, and drives measurable business impact.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n
\n
\n
\"\"<\/picture><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
\n
\n
\n
\n
\n
\n

Praise for Reputation Intelligence<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

\u201cFor decades, business leaders have struggled with a critical question: how do I understand where my customers are going, not just where they’ve been? Traditional metrics like C-Sat and NPS are retrospective \u2014 they tell us about past experiences, not future needs. Reputation Intelligence provides a practical guide to get ahead of the pace of change. Dr. Escobedo’s book gives us a unique look into the power of this forward-looking approach.\u201d<\/span><\/p>\n

\u2014 Rick Hamilton<\/strong>, CEO, Infovista<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n

\u201cEvery CCO I know has struggled with the same question: how do I prove that what we’re doing actually moves the needle on reputation and ultimately valuation? Evan’s book finally answers that. He’s built a methodology that connects media signals to business outcomes in a way that’s rigorous, practical, and most importantly, earns credibility at the C-level.\u201d<\/span><\/p>\n

\u2014 Nicole Vogrin<\/strong>, Chief Communications Officer, Waterdrop (formerly Western Union)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n

\u201cReputation Intelligence is the rare book that turns measurement from a reporting function into a strategic advantage. Dr. Escobedo gives practitioners a clear, actionable system for detecting signals early and shaping executive decisions before crises unfold. A must-read for anyone serious about elevating communications into true strategic advisory.\u201d<\/span><\/p>\n

\u2014 Philippe Barillon<\/strong>, Corporate Affairs Executive Director, Novartis<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n

\u201cWhat stands out about Reputation Intelligence is that the analyst-to-advisor evolution isn’t positioned as just better analytics \u2014 it’s operational. Building the right cadence, mapping decision-makers, and having a system that consistently converts signals into action and outcomes. This is a must-read for measurement professionals ready to make that shift.\u201d<\/span><\/p>\n

\u2014 Elena Viveiros Rung<\/strong>, Vice President \u2013 Analytics, RUTH (Edelman)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n

\u201cDr. Escobedo gets right to the point: measurement isn’t the job, but what you do with it is. Reputation Intelligence is clear, practical, and written for the real world, where leaders crave insightful and actionable information. The ideas and examples in this book land because they’re grounded in experience, not theory, and you can see how to apply them immediately. If you want reputation work to matter in the boardroom, read this book.\u201d<\/span><\/p>\n

\u2014 Cameron Lawrence, Ph.D.<\/strong>, Professor Emeritus, University of Montana<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n

\u201cThis book captures a shift many of us in data and insight roles have been pushing for years. Evan Escobedo shows how reputation measurement can move beyond monitoring and reporting to provide the early signals and judgement leaders actually need. It is a practical guide for anyone responsible for turning complex data into clear advice that shapes decisions at the top table.\u201d<\/span><\/p>\n

\u2014 Filipe Zuluaga<\/strong>, Director of Data, Analytics and Insights, DGA Group<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n
<\/div>\n<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
\n
\n
\n
\n
\n
\n

Order Book<\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
<\/div>\n
\n
\n
<\/div>\n<\/div>\n
<\/use><\/svg>Amazon<\/span><\/a><\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n
<\/use><\/svg>Learn more<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
\n
\n
\n
<\/div>\n<\/div>\n
\n
\n
\n
\n
\n
\n
\n
\n

\u00a9 measuredio Press All 2026 All rights reserved. <\/span><\/p>\n

For inquiries or permission requests, email: info@measuredio.com<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section><\/div>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

About the Author Dr. Evan D. Escobedo is a pioneering leader in reputation intelligence and media analytics, with over two decades of experience transforming how organizations measure, manage, and leverage reputation as a strategic asset. As the founder of measuredIO (measuredio.com) and former Global Lead of Media Analytics & Insight at Western Union, Evan has […]<\/p>\n","protected":false},"author":1,"featured_media":41,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"brizy-blank-template.php","meta":{"footnotes":""},"class_list":["post-125","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nHome - measurediopress.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/measurediopress.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - measurediopress.com\" \/>\n<meta property=\"og:description\" content=\"About the Author Dr. Evan D. Escobedo is a pioneering leader in reputation intelligence and media analytics, with over two decades of experience transforming how organizations measure, manage, and leverage reputation as a strategic asset. As the founder of measuredIO (measuredio.com) and former Global Lead of Media Analytics & Insight at Western Union, Evan has […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/measurediopress.com\/\" \/>\n<meta property=\"og:site_name\" content=\"measurediopress.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-19T03:24:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/f343b7a5dd234503fecc7a8bce9b8359.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"1020\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/measurediopress.com\/\",\"url\":\"https:\/\/measurediopress.com\/\",\"name\":\"Home - measurediopress.com\",\"isPartOf\":{\"@id\":\"https:\/\/measurediopress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/measurediopress.com\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/measurediopress.com\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/f343b7a5dd234503fecc7a8bce9b8359.jpg\",\"datePublished\":\"2021-12-07T19:09:11+00:00\",\"dateModified\":\"2026-04-19T03:24:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/measurediopress.com\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/measurediopress.com\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/measurediopress.com\/#primaryimage\",\"url\":\"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/f343b7a5dd234503fecc7a8bce9b8359.jpg\",\"contentUrl\":\"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/f343b7a5dd234503fecc7a8bce9b8359.jpg\",\"width\":680,\"height\":1020},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/measurediopress.com\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/measurediopress.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/measurediopress.com\/#website\",\"url\":\"https:\/\/measurediopress.com\/\",\"name\":\"measurediopress.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/measurediopress.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home - measurediopress.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/measurediopress.com\/","og_locale":"en_US","og_type":"article","og_title":"Home - measurediopress.com","og_description":"About the Author Dr. Evan D. Escobedo is a pioneering leader in reputation intelligence and media analytics, with over two decades of experience transforming how organizations measure, manage, and leverage reputation as a strategic asset. As the founder of measuredIO (measuredio.com) and former Global Lead of Media Analytics & Insight at Western Union, Evan has […]","og_url":"https:\/\/measurediopress.com\/","og_site_name":"measurediopress.com","article_modified_time":"2026-04-19T03:24:05+00:00","og_image":[{"width":680,"height":1020,"url":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/f343b7a5dd234503fecc7a8bce9b8359.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/measurediopress.com\/","url":"https:\/\/measurediopress.com\/","name":"Home - measurediopress.com","isPartOf":{"@id":"https:\/\/measurediopress.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/measurediopress.com\/#primaryimage"},"image":{"@id":"https:\/\/measurediopress.com\/#primaryimage"},"thumbnailUrl":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/f343b7a5dd234503fecc7a8bce9b8359.jpg","datePublished":"2021-12-07T19:09:11+00:00","dateModified":"2026-04-19T03:24:05+00:00","breadcrumb":{"@id":"https:\/\/measurediopress.com\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/measurediopress.com\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/measurediopress.com\/#primaryimage","url":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/f343b7a5dd234503fecc7a8bce9b8359.jpg","contentUrl":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/f343b7a5dd234503fecc7a8bce9b8359.jpg","width":680,"height":1020},{"@type":"BreadcrumbList","@id":"https:\/\/measurediopress.com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/measurediopress.com\/"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/measurediopress.com\/#website","url":"https:\/\/measurediopress.com\/","name":"measurediopress.com","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/measurediopress.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"brizy_media":[{"id":141,"url":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/Mockup-03-scaled.png","name":"Mockup-03.png","meta":{"brizy_attachment_uid":"wp-994945bc6c0728766b2113065f64de58.png","brizy_post_uid":["677787a353b46d9d6d2705856da0bb53"]}},{"id":143,"url":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/Evan-headshot-scaled.jpg","name":"Evan-headshot.jpg","meta":{"brizy_attachment_uid":"wp-c654b5bf1040ab4709425cf99dbee6c7.jpg","brizy_post_uid":["677787a353b46d9d6d2705856da0bb53"]}},{"id":170,"url":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/03\/measurediopress_logo_trans.png","name":"measurediopress_logo_trans.png","meta":{"brizy_attachment_uid":"wp-3200e87ec4688561aafe750845b402e3.png","brizy_post_uid":["677787a353b46d9d6d2705856da0bb53"]}},{"id":186,"url":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/04\/amazon.png","name":"amazon.png","meta":{"brizy_attachment_uid":"wp-0c4e04ed3622ee197c8787769f795231.png","brizy_post_uid":["677787a353b46d9d6d2705856da0bb53"]}},{"id":187,"url":"https:\/\/measurediopress.com\/wp-content\/uploads\/2026\/04\/Amazon-book-order.png","name":"Amazon-book-order.png","meta":{"brizy_attachment_uid":"wp-d504a5adbeb1701e4c838368ea8c6a00.png","brizy_post_uid":["677787a353b46d9d6d2705856da0bb53"]}}],"_links":{"self":[{"href":"https:\/\/measurediopress.com\/index.php?rest_route=\/wp\/v2\/pages\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/measurediopress.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/measurediopress.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/measurediopress.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/measurediopress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125"}],"version-history":[{"count":5,"href":"https:\/\/measurediopress.com\/index.php?rest_route=\/wp\/v2\/pages\/125\/revisions"}],"predecessor-version":[{"id":201,"href":"https:\/\/measurediopress.com\/index.php?rest_route=\/wp\/v2\/pages\/125\/revisions\/201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/measurediopress.com\/index.php?rest_route=\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/measurediopress.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}