measuredio Press
Our new book will be available in early April 2026.
About the Author
Dr. Evan D. Escobedo is a pioneering leader in reputation intelligence and media analytics, with over two decades of experience transforming how organizations measure, manage, and leverage reputation as a strategic asset.
As the founder of measuredIO (measuredio.com) and former Global Lead of Media Analytics & Insight at Western Union, Evan has redefined the field of communications measurement—helping organizations move beyond vanity metrics to signal-based intelligence that informs corporate strategy, protects brand equity, and drives measurable business impact.
Praise for Reputation Intelligence
“For decades, business leaders have struggled with a critical question: how do I understand where my customers are going, not just where they've been? Traditional metrics like C-Sat and NPS are retrospective — they tell us about past experiences, not future needs. Reputation Intelligence provides a practical guide to get ahead of the pace of change. Dr. Escobedo's book gives us a unique look into the power of this forward-looking approach.”
— Rick Hamilton, CEO, Infovista
“Every CCO I know has struggled with the same question: how do I prove that what we're doing actually moves the needle on reputation and ultimately valuation? Evan's book finally answers that. He's built a methodology that connects media signals to business outcomes in a way that's rigorous, practical, and most importantly, earns credibility at the C-level.”
— Nicole Vogrin, Chief Communications Officer, Waterdrop (formerly Western Union)
“Reputation Intelligence is the rare book that turns measurement from a reporting function into a strategic advantage. Dr. Escobedo gives practitioners a clear, actionable system for detecting signals early and shaping executive decisions before crises unfold. A must-read for anyone serious about elevating communications into true strategic advisory.”
— Philippe Barillon, Corporate Affairs Executive Director, Novartis
“What stands out about Reputation Intelligence is that the analyst-to-advisor evolution isn't positioned as just better analytics — it's operational. Building the right cadence, mapping decision-makers, and having a system that consistently converts signals into action and outcomes. This is a must-read for measurement professionals ready to make that shift.”
— Elena Viveiros Rung, Vice President – Analytics, RUTH (Edelman)
“Dr. Escobedo gets right to the point: measurement isn't the job, but what you do with it is. Reputation Intelligence is clear, practical, and written for the real world, where leaders crave insightful and actionable information. The ideas and examples in this book land because they're grounded in experience, not theory, and you can see how to apply them immediately. If you want reputation work to matter in the boardroom, read this book.”
— Cameron Lawrence, Ph.D., Professor Emeritus, University of Montana
“This book captures a shift many of us in data and insight roles have been pushing for years. Evan Escobedo shows how reputation measurement can move beyond monitoring and reporting to provide the early signals and judgement leaders actually need. It is a practical guide for anyone responsible for turning complex data into clear advice that shapes decisions at the top table.”
— Filipe Zuluaga, Director of Data, Analytics and Insights, DGA Group
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